About PSD®

Our Story

PSD® was founded in 2007 by brothers Curt and Ryan Flaitz in upstate New York.

The brothers saw an opportunity to create men's boxer briefs that were comfortable, stylish and accessible.

From a Used RV to PSD

Curt and Ryan invested their savings in a used RV, painted it black and added the PSD logo. They traveled to car shows, sporting events and music festivals to introduce their new brand.

One early breakthrough came when Buffalo Bills player Stevie Johnson wore PSD during a touchdown celebration. The PSD logo appeared on television nationwide and helped introduce the brand to a much larger audience.

Our Product

PSD believes underwear should be comfortable, functional and expressive.

Today, PSD creates men's and women's underwear, activewear and apparel for athletes, trendsetters and everyday customers.

PSD — Wear Your Life.